Here at Chase&Lo, we love all things print and digital marketing. So much so, we thought we would set up a little safe haven of all the gossip and industry trends. If you love what you're reading, please share and spread the word. 

Times have been very strange for all businesses in the last couple of months but now is not the time to cut back on your social media activity, especially with more people than ever before relying on technology to stay connected. Read more...

Do you ever struggle with coming up ideas for your content? Sometimes the best way to start is at the very beginning with an old school pen and large sheet of paper where you can mind dump all your thoughts. Trust me, it’s true when they say, no idea is a bad idea! Read more...

It doesn’t matter what you do or where you come from, everyone is on a social media platform in one way or another. Instagram is fast becoming the leading social media platform and is packed full of visual inspiration. On Instagram, imagery is far more important than words which is a great way to showcase your products or services. Read more...

Good customer service should be at the top of the agenda for all businesses. Good customer service means that you can win new customers, get repeat custom and improve your brand reputation or following. Instagram offers a great community of active users who want to be kept in the loop. Read more...

Have you had a go at Instagram Stories yet? Instagram Stories are slightly different form your usual post as they only appear for 24 hours. However, they appear at the very top of your feed before any of the standard posts so this really is prime real estate as it is often the first place people look when they log into Instagram.. Better still, it is free with all personal and business accounts. Read more...

When you’re creating your Instagram feed and brand voice, think about the way you wish to present your products, services and business. After some research and a little inspiration, it is really important to establish your unique style for your images, copy, hashtags and posting schedule. Treat your Instagram feed like a shop window, it needs to look pretty, be relevant to your brand and most importantly, it must appeal to your audience. Read more...

Your choice of hashtags will make you discoverable on instagram and other social media platforms. The trick is to make sure that the hashtags you are using are relevant to your business, your services or your products. You can do this by looking at what hashtags your competitors are using. Or even influencers as they would have developed a unique following of potential customers who want to hear about products or services like yours. Read more...

There is a big debate in terms of when and how often you should be posting. The key is to test, test and test some more. When is your audience most likely to be online? When are they more likely to engage with your content? How often are your competitors posting? Read more...

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