Good customer service should be at the top of the agenda for all businesses. Good customer service means that you can win new customers, get repeat custom and improve your brand reputation or following. Instagram offers a great community of active users who want to be kept in the loop.
Be authentic but consistent when you respond to post comments, user-generated content and brand tags. Along with post activity you also have a mailbox to keep an eye on. Don’t leave it too long before responding to messages - it’s a bit like being put on hold. Be personal and approachable when replying to people. Always answer their question with a solution if possible and a call to action of some sort such as call us now or visit our website.
Keeping an eye on your post engagements and metrics should also be a top priority as you will be able to see what works for you brand and what doesn’t. Do you see a trend in what images your audience prefer or what type of content they like to see?
Take note of everything you notice along the way and learn from it. Before you know it, you will have developed a little community of your own, filled with customers who love what you do.
This is also another reason why planning ahead actually makes your life a lot easier in the long run. By having a social media plan in place, you will be able to free up more time so you can communicate with your audience on a day to day basis.