When you’re creating your Instagram feed and brand voice, think about the way you wish to present your products, services and business. After some research and a little inspiration, it is really important to establish your unique style for your images, copy, hashtags and posting schedule. Treat your Instagram feed like a shop window, it needs to look pretty, be relevant to your brand and most importantly, it must appeal to your audience.
To begin with, consider how you would like to stylise your images. There are loads of options for doing this including using a specific filter, going grey scale or monochrome, keeping your images minimalist or super busy. Your posts must look create both individually and as a whole where your images will fall side by side on your profile. Whichever you choose, keep it consistent.
On the contrary, if you do decide to change up the style, make the transition gradual so it is not so noticable. That being said, some businesses prefer to have for example 12 posts (appearing as 3x3) with a red coloured theme and the next 12 posts will be an orange coloured theme. This does look amazing when it is clearly intentional but it does take a lot of planning so think about what works best for both your brand and your work schedule.