Do you ever struggle with coming up ideas for your content? Sometimes the best way to start is at the very beginning with an old school pen and large sheet of paper where you can mind dump all your thoughts. Trust me, it’s true when they say, no idea is a bad idea!
You could start by finding inspiration online through either instagram, Pinterest or other social media channels. Don’t forget Google! You can piece together all the things you like through a mood board of sorts and from there you can choose what aspects you think would make a great fit for your brand voice.
List all of your products and services. This may seem like an obvious choice but you may find that you’re able to get ideas for content just by focussing on one thing at a time.
For example, you could look at the ingredients of your products or the key selling points and come up with imagery that best represents that product. Imagine doing that for every single product or service, you will already have heaps of content you could share with your audience.
You could also look into ways your products are used. Check out user-generated content or run through the instructions and illustrate that. You could use reviews and comments from the customers who value you most. Just keep asking questions and from that you will generate answers which could lead to content.
Don’t forget, it’s important to keep things varied, creative and personal. Consider both the imagery, copy, hashtags, call to actions and scheduling. It sounds like a lot of work and it is, but if you’re going to spend time putting your business out there on social media you might as well optimise in every possible way you can to get the best results.
If you need help managing social media marketing for your business, please contact us today for a free no obligation quote.
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