Your choice of hashtags will make you discoverable on instagram and other social media platforms. The trick is to make sure that the hashtags you are using are relevant to your business, your services or your products. You can do this by looking at what hashtags your competitors are using. Or even influencers as they would have developed a unique following of potential customers who want to hear about products or services like yours.
When you start typing a hashtag, a list will appear. Keep an eye on the stats which show how many people have used those hashtags before. This will demonstrate popularity and potential reach. The best thing to do is to experiment to see what works best for your business but make sure you keep an eye out on what other people posting to see whether what you're doing is popular in comparison. This is where your analytics come in handy. Keep an eye on things like engagement rates or profile clicks so you can recognise what content works best for your business, that way you can refine and improve your strategy or content plan.
A good way to keep check on what other people are doing within your industry is by following them on social media. You can learn a lot from people who have already built quite an impressive following, from businesses, celebrities or influencers. In addition you can follow hashtags that you know you will be using on a regular basis. See what content people have been posting using these hashtags so you can learn how to make yourself more discoverable.
Make sure you participate in the community that is relevant to your business products or services. The more you push your name out there the more you increase your chances of being found by people who may be interested in your products or services. Spend a little more time every day responding to great content, share your customers reviews to your stories, reply to comments or messages. Instagram should be treated like a platform for great customer service with a real voice behind your brand.