The marketing plan for your business is just as important as your overall business plan. Some businesses prefer to take every moment as it comes but by doing this you may be missing out on opportunities, you could lose track of your marketing budget, your brand voice could be inconsistent across all channels and all of this could result in loss of sales. It is harsh but true but that's where we come in. 

Research, strategy, planning and implementation takes time and we are happy to join you no matter where you are at in your marketing journey. We offer a consultation service so we can establish how we can help you from day one. If you have any question, please get in touch. 

Consultation
We've all got to start somewhere right? What better way than going over the nitty-gritty in person. Your consultation will allow you to share with us the brand history, voice, guidelines, customers, products or services and most importantly, where you are with your marketing, where you want to be and how you would like us to help.

Research & Analysis
Nothing is more valuable than the insights you can gain from delving deep into your consumer behaviours, the current marketplace and your competition. Not only does this all take time but you've got to know what to look for, how to save the information and what to do with it. Our detailed report will no doubt blow your mind with opportunities.

Audit & Summary
At this stage, we will look at your current activations both online and in print to see how strong and consistent your strategy is. We will look at what works and where improvements can be made. We will also highlight where you may be missing opportunities to improve your online and offline presence to connect with your audience and increase your sales.

Marketing Plan (Offline)
​Some may think that a plan is not needed for offline marketing but that is not the case. If you're looking to advertise in the press or have a brochure released by a certain date, for example, you will need to know what needs to be done and when. But first, we will look at providing an overall strategy including advertising opportunities or events and promotional campaigns. 

Marketing Plan (Digital Content)
Your digital content would include all your social media channels, pay-per-click, blog, website, email marketing etc all of which should have their own calendar so you can see what needs to go live when. We will help you establish the volume of content you need and the budget you may have for any sponsored advertising. Your digital content will also crossover with your offline activities so it is always good to add those dates to the diary.

Implementation
Now your Marketing Plans are in place it is time to plan your implementation strategy. We will help you fill in your diary to establish what needs to be done and when. We like to break everything done to the smallest detail such as image creation, copywriting, link, landing page, schedule etc. It sounds like a lot, but when you have a list, it's easier to stay on track. You can then start delegating accordingly, to your team or suppliers. Pssst. We're happy to help.

Get in touch